We will be fair and honest in all our business dealings and personal conduct. No matter how talented and knowledgeable we may be, without personal integrity, we can neither earn the respect of others, nor enhance our own self-respect.

We must observe the norms and rules of society as a matter of course, and we must also conduct our activities in a fair and unbiased manner, free from selfishness. It is important to always behave with integrity and with a sense of fair play. Without this mindset, even those with a wealth of knowledge and talent are not qualified to be members of the Panasonic Group.

We will strive constantly to improve our ability to contribute to society through our business activities. Only through this untiring effort can we fulfil our Basic Management Objective and help to realise lasting peace and prosperity.

To fulfil our mission, we must work as hard as possible, overcome difficulties, and keep moving forward. No matter the kind of work we do, we must always learn, think seriously, and make the utmost practical efforts based on a strong sense of passion, so that new creativity and ingenuity can emerge and bring about further progress and improvement.

We will always be cordial and modest, respecting the rights and needs of others in order to strengthen healthy social relationships and improve the quality of life in our communities.

We must honour courtesy and be humble in our approach to work. In our daily lives, it is important that we make an effort to treat everyone with respect, refrain from becoming arrogant, and be willing to reflect critically on ourselves.

We will continually adapt our thinking and behaviour to meet the ever-changing conditions around us, taking care to act in harmony with nature to ensure progress and success in our endeavours.

We must continue to correctly grasp and adapt to the changes and evolution of society. To do so, it is important to avoid looking at things from a narrow perspective, but to grasp larger trends that underlie what is happening, as well as their essence.

We must face things head on, taking them as they are and objectively, without getting caught up in self-centredness and preconceptions. To adapt to a society that is progressing and developing continuously, we must not neglect to maintain our strong desire and efforts to progress continuously as well.

We will act out of a sense of gratitude for all the benefits we have received, confident that this attitude will be a source of unbounded joy and vitality, enabling us to overcome any obstacles we encounter.

Our daily work and lives rely on the support of all the parties concerned, as well as many others, including our colleagues, families, and people in society at large. It is important that we always repay the support we receive with a sense of gratitude.

Contributing to social progress with gratitude to each other and the desire to repay the many people who have helped us will give us boundless joy, and the strength and courage to overcome any difficulties.